Osborne Wood Products – World Travelers
In an effort to expand our market presence, Osborne Wood Products, Inc. looks to increase our physical presence in Canada through trade expos and our first international showroom. “Canada has always been a market for us, though we have been long awaiting an opportunity such as this, to display physical products to a truly international audience,” stated Christian Smedberg, Director of Marketing here at Osborne.
Company CEO Leon Osborne attended the Woodworking Machinery and Supply Expo in Toronto on September 24th and 26th. While he attended primarily in an effort to promote our new international showroom, he was also there to lend support and service at the Woodworking Components Manufacturer’s Association (WCMA) booth. As members of the WCMA in good standing, we have enjoyed their support in many ways, and Mr. Osborne was excited for the opportunity to be of service at their booth. A sampling of Osborne products was on display at the WCMA booth, along with our most current catalog and our new CAD Catalog 4.2.
In addition to meeting new people and making connections with potential customers in the Canadian Market, Mr. Osborne learned much about that market. For instance, he was surprised to l earn that, unlike our own market, the Canadian market is strengthening – with a housing industry that is growing in the double digits. He also learned a great deal about specific ways in which our company can contribute to designers and cabinet makers alike.
Mr. Osborne indicated that he was very satisfied with the trip, overall; stating, “It certainly was a pleasure making friends in Canada, and learning how we can be a source of strength in this demanding market.”
In addition to a presence at the WMS Expo, we will also have a more permanent display in the Toronto Design Center, Designers Walk. Our showroom within Designers Walk should be completed by mid-November.
Designers Walk (www.designerswalk.com) is located in Toronto and provides design professionals an opportunity to view, specify, and purchase exquisite products from suppliers throughout North America. Open to the public, this design center displays appliances, lighting, flooring, paint, tile, and much more – all under one roof.
We will exhibit a full line of cabinet legs, corbels, decorative carvings, as well as other various cabinet components – including our new carved Ionic Column. At Osborne Wood Products, we have been providing quality cabinet and furniture components to the trade for over three decades, and while much of their appeal has been to manufacturers, we are now providing tools and venues for designers, such as this new showroom in Designers Walk.
Pictures from the trip follow below:
