AWFS Press Release - Capitalizing on CAD
So, this week we are finishing up preparations to head out to Vegas for AWFS. Our team includes company CEO Leon Osborne, as well as members of the office, shipping, and production (listed alphabetically): Christian, Dennis, Haden Liz, Melody, and Nathan. You can find us at booth 1419 (which also happens to be the part number of this popular island leg). The following text is a press release that will be featured in our local paper in the upcoming week.
Osborne Wood Products to Present in Tradeshow
The tradeshow season in the woodworking industry is underway, and the team at Osborne Wood Products is preparing for the trek out to Las Vegas, Nevada; the site of this year’s Annual show for the Association of Woodworking and Furnishings Suppliers (AWFS), which is convening July 15-18. This is a big year for Osborne, as they not only have a booth, but also have an employee making a presentation at the show.
Christian Smedberg is giving a presentation entitled Capitalizing on CAD; Enhancing Sales and Choosing Software. Smedberg will be drawing upon the experience from his position as drafting engineer, in conjunction with his relationships with various software companies. He has seen firsthand how CAD (Computer Aided Design) can be utilized in marketing and sales, as well as in design.
The presentation will be geared toward cabinetmakers; and intends to educate the attendees on how to use cabinet software to market and sell their products. Smedberg also deals with important design issues involved with using CAD programs, such as which software program to use, techniques such as photorealistic rendering, and how to display the digital representations of their work to their customers.
Smedberg will be demonstrating six different CAD software programs and discussing what to look for when deciding to purchase a program. He will also address the fact that in the last five years manufacturing and design software have merged into one package, and that importance of having both in that same package.
Smedberg is looking forward to the show, commenting, “I am privileged to be a featured as a speaker at the upcoming AWFS Fair. I hope to continue the education of many cabinetmakers as they learn more about integrating their software with sales and marketing.”
On the tradeshow floor, the team from Osborne will be getting to meet customers face-to-face and get feedback on current products, as well as new product ideas. While they hope to hear about the things they are doing well, a significant reason for this type of customer interaction is to learn what they can improve on as a company. In fact, the driving force behind creating a full DVD catalog of their items as CAD images was the feedback they received from customers at a prior AWFS show in 2007.
Company CEO Leon Osborne is looking forward to the trip as well as Osborne’s opportunity to make this presentation. He remarked, “This opportunity to provide needed information to experts in the architectural design field is timely. I am delighted to see Christian Smedberg to be selected as an educator assisting cabinet makers to learn how to effectively present their products.”















